How to get your WhatsApp display name approved?

To ensure your WhatsApp Display Name is approved by Meta, it must represent your brand while following these specific formatting and content rules:

Very important: You must have your business verified in Your Facebook Business Manager before you can get your WhatsApp Display Name approved. Before your business is verified, Meta will not review your WhatsApp Display Name.

1. Branding & Identity

  • Consistency: The name must be consistent with the branding on your website, social media, and business documents.
  • Contextual Suffixes: You may add a suffix to represent your product, service, or department. For example: Abc Company Support, Abc LLC Marketing, Abc Company (London) are likely acceptable.
  • No Individual Names: You cannot use a person's full name unless it is the established brand name of the business.

2. Formatting Rules

  • Capitalization: Do not use all capital letters (e.g., "BEST BAKERY"). Capitalize only the first letter of words, and avoid capitalizing conjunctions like "of" or "and."
  • Spacing: Use only single spaces between words.
  • Punctuation: Do not add extra punctuation (e.g., "Brand Name!!!").
  • Symbols & Emojis: Symbols like ®, ™, or any emojis are strictly prohibited.

3. Content Restrictions

  • No "WhatsApp" Branding: Your name cannot contain the word "WhatsApp" or any similar variations.
  • No Promotional Text: Avoid adding slogans, price info, or promotional words like "Official," "Verified," or "Sale."
  • URLs/Emails: Do not use a website address or email as your display name.

4. Technical Limits

  • Character Count: The name must be between 3 and 256 characters long.
  • Change Frequency: You can change your display name up to 10 times every 30 days.